Although This appeals and criminal defense attorney had a homemade website that did not generate any traffic or leads. We created a generic Weebly site that was optimized for traffic and lead conversions.
A monthly Search Engine Optimization plan was implemented once the new Weebly site was launched. This proprietary process involves measuring performance, reporting to the client, and making strategic changes to on-site and off-site ranking signals.
There was a change of address during the time we worked with this lawyer. We updated their listings across the web (including Google My Business), and their rankings remained stable throughout the process. We continue making SEO adjustments and the traffic numbers continue to improve year over year.
Organic Search Traffic
Google rankings and traffic have improved consistently over the last 13 months. As rankings for targeted keywords improved, traffic and lead volumes followed suit. Once the original keywords achieved their desired ranking Tiger29 began expanding the targeted keyword list to generate even more traffic. Based on our calculations, this organic search campaign has generated over $36,000 in revenue - and that does not include prospects who contacted the law firm by phone.
We want our clients SEO campaigns to result in as many first page rankings as possible. Prior to the site build and optimization, the site did not rank for anything except the attorney's name. Today, The goal of our SEO process is to provide first page visibility (rankings) for as many keywords as possible. When we began working on this project, Google did not rank the client site on the first page for any keyword except the lawyer's name. Over the last 90 days they have held first page rankings for 214 keywords. The position column on the right details their average position over the last 90 days. This data comes directly from Google Search Console.
We keep an eye on search engine marketshare and visibility for our clients. Over the last year the visibility for this client's site has increased dramatically. A visibility score of 100 means a number 1 ranking for all keywords. This client has gone from almost no visibility to a leader in the local market.