Although we do not do a lot of website design and development, this criminal defense lawyer had a self built website that needed to be redone.
After the Weebly site build and launch, we began our monthly Search Engine Optimization strategy based on the budget established by the client.. This proprietary process involves measuring performance, reporting to the client, and making strategic changes to on-site and off-site ranking signals.
This attorney also had an address change during the campaign. Tiger29 cleaned up their citations and Google My Business listing to ensure maximum visibility on local search. The results have been outstanding!
Organic Search Traffic
For the last 13 months, there has been a steady improvement of client rankings. The volume of traffic from Google has corresponded to these improved rankings. In October 2017 the client elected to expand their monthly budget. Our ability to modify ranking signals improved with this budget expansion.
The goal of our SEO process is to provide first page visibility (rankings) for as many keywords as possible. When we began working on this project, Google did not rank the client site on the first page for any keyword except the lawyer's name. Over the last 90 days they have held first page rankings for 179 keywords. This attorney ranks very highly for 79 local search terms that bring clients through their doors. The position column on the right details their average position over the last 90 days. This data comes directly from Google Search Console.
We track search engine marketshare and visibility compared to competitors. Over the last year the visibility for this client's site has increased dramatically. A visibility score of 100 means a number 1 ranking for all keywords. This client has gone from almost no visibility to a leader in the local market.